A career built on products, not just pages

Co-Founder

Co-creating a Web3-native brand: smart-contract-adjacent products, go-to-market sites, and partner delivery — balancing storytelling with technically accurate blockchain UX.

• Own the entire front-end surface: marketing, app, and partner integrations
• Set the wallet and transaction UX patterns reused across every product
• Work directly with contract developers to keep the interface honest about on-chain state

React Developer → Front-End Team Lead

Grew from individual contributor to lead: own critical React/Next features, set front-end standards, run reviews, and align engineering with design and stakeholders on a multi-squad product.

• Introduced the front-end conventions, review process, and component library the squads share
• Led the migration of key surfaces to the App Router with no feature freeze
• Mentor mid-level engineers through code review and pairing without becoming a bottleneck

Founder

Led an agency from proposal through delivery: product discovery, technical architecture, and hands-on build for web apps and early Web3 initiatives — hiring specialists when scope demanded it.

• Ran discovery, scoping, and delivery for dozens of client engagements
• Set the technical direction and did the hands-on build on most projects
• Learned to scope honestly and say no to work that did not fit

Front-End Developer / Theme & Plugin Developer

Authored sellable HTML/CSS themes, jQuery plugins, and custom map integrations. Focused on documentation and consistent patterns so non-expert buyers could extend templates safely.

• Shipped commercial themes used by thousands of buyers
• Wrote the documentation and support material — learned to explain code to non-experts
• Built reusable patterns so each new theme was faster than the last

Front-End Developer

Implemented responsive UIs and asset pipelines for local and regional clients, collaborating closely with back-end and design to keep iteration cycles short.

• Built responsive marketing and product UIs on tight timelines
• Set up the asset and build pipeline the team reused across clients

Freelance Front-End Developer

Built bespoke marketing sites, WordPress/PHP customization, and early JavaScript-driven interfaces for a global client base — from quick MVPs to multi-page brand sites.

• Delivered for clients across time zones with async communication
• Covered the full stack of the era: markup, CSS, jQuery, PHP, and WordPress
• Built the habits — clear estimates, clear updates — that still shape how I work